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What makes a quality landing page?

What makes a quality landing page? Is it design or other factors? There are many elements which can influence and contribute to a number of conversions.

 

What makes a good landing page?

  • firstly, page should clearly answer to customer needs. Marketers need to understand their audience. Communicate with prospective customers. Make a list of the most important objections.
  • landing page should accommodate the audience and user it is intended for.
  • use, bold headlines, direct sub-text, robust keyword, and eye catching call-to-action buttons.
  • create warm, inviting and to the point content.
  • use company brand colours.
  • don’t overload your page with reviews.  2 or 3 will get your message across and  inject trust into your customers. Testimonials can be hugely effective but only if implemented correctly.
  • balance between functionality and form.
  • Make urgent offers visible.
  • Use your headline, imagery, and text to entice the visitor to say ‘yes’ the first time when they see the offer.
  • avoid clutter and distractions.
  • Add logo, headlines, offer, product presentation, calls to action, contact information and template elements
  • work continuously on relevance and value.

Networkintellect hopes that our tips provide value for you moving forward in your efforts.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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