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Major Retailers Slow to Adopt Responsive Websites

A new study by The Search Agency analysed 100 top US retail websites for mobile friendliness, including Apple, and found that just one site was a responsive website.

Responsive websites automatically resize on any major device, so separate mobile sites are not necessary. 91 of the sites did have a separate mobile website. The report also looked at other features to grade each site. Bottom came Apple, due to lack of responsiveness, slow load time, no social links, and an absence of Click-to-Call.

Of the 100 sites, only one used Responsive Web Design, Google’s recommended configuration for mobile.

The average score for all companies in the study was 3.17 out of 5. Apple scored just 0.68.

Network Intellect specialises in designing responsive websites along with providing other digital marketing services.

If you need any help with improving your mobile traffic, then please get in contact with us here at Network Intellect.

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