Landing Page Design
Landing page design nowadays is incredible. Such design makes it difficult to create something that will compare. But with some time and thought, you could make a landing page that is just as impressive.
You should begin this process by answering some questions:
- Is the business B2B or B2C?
- What does the business sell?
- How does the UVP fit in with what the business is selling?
- Does the business sell a product or a service? What would be the best way or showcasing this to the customer?
- How is the product sold?
- When will the customer be contacted about the product? Make this clear to the customers.
The more detail that you provide, the better. The customer will feel more comfortable if they feel they have a good understanding of the product/service and the process. Therefore, they will be more likely to give their details to the business.
There is, however, a balance that you must maintain. You should never overload the visitors with too much information. It will be too intimidating and cause people to leave.
Some aspects of a landing page will be very different in comparison to the main site. Some parts may even seem unsightly to a designer. Neon, bright and high contrasting colours appear on a landing pages. Although it doesn’t necessarily look that great in comparison to what it could be, it is certain to be more eye-catching to a visitor, and therefore, should attract more clicks.
Low Commitment CTA
Customers are very fickle. They usually prefer gathering all the information they can before converting. Therefore, using a low commitment call-to-action buttons is the best way to get visitors to click.
If your CTA says ‘Click here for a call back’ it may scare away some customers. ‘When will they call?’, ‘Will they want my details?’ and ‘Will they expect me to pay right away?’ are unanswered questions which may prevent someone clicking the button.
Something less intimidating like ‘Get Started’ is much easier for a visitor to commit to. Then, once they are interested enough to convert here, they can be worked up to the next step. On top of that, they have already invested time into this process and are therefore more likely to complete the process.
Small Details Can Make A Big Difference
Adding words of reassurance can go a long way when it comes to visitors that are undecided. For example, a small disclaimer under the CTA stating ‘No Card Details Necessary!’ or ‘We Will Never Share Your Details’ can make all the difference. It will make the business seem more trustworthy and professional.
Ratings and reviews go a very long way with new customers. If they have never used the product/service, they may find it hard to justify spending money on something that may be poor quality. So, seeing that others were happy with the purchase makes a big difference.
Your landing page should include a small but visible section on ratings that the business or product has received. With the star rating, include a positive quote from the review that highlights a great aspect of the business/product. For example, ‘Speedy delivery’ or ‘Best (product) I have used’.
It is important that your footer relates to the CTA in on way or another. You can either put your CTA in the footer, or you can link back to the top of the page where the first CTA exists.