The Keys to Personal Brand Building
We all want our business to stand out from the crowd and engage the right users. This is all the more important the more online your business is, as you aren’t just relying on local trade and word of mouth so much, but more how you create authentic seeming impressions.
Although this probably seems obvious it may be worth looking again at the things which help you to do this.
One characteristic that needs to come through your brand is not just continuity (such as graphic design, logos etc) but also passion and zest for your job.
As mentioned, another vital characteristic is graphic design and continuity. A memorable logo is an obvious part but thought needs to go into how this look is carried through the site and other methods of communication. Many companies adopt specific fonts and also a set colour scheme that applies to all communications. Bigger brands tend to apply this rigidly, and as companies grow and age there is often a need to do this as many versions of logos may be in use by different departments.
Along with logos its also important to have slogans that give a quick impression of yourself and reflects your character.
Personality. This is also a very important dimension. It comes through the way you speak, your blogs and the information pages as well as the styling and feel of your site. People don’t want to talk to a machine but to a person, and a positive and/or trustworthy person at that.
Blogs are recognised as very valuable ways of improving search engine performance by generating new content but they must be used enthusiastically. They provide a huge opportunity to learn from your customers and find out what they really want and respond to. It also helps you to filter your efforts at the type of customers you want. Blogs also can show that you are open and trustworthy.
Along with blogs on one site, you can spread this content to LinkedIn, Facebook and Google+ automatically, creating additional networks and presence. On these also aim for a consistent look and a personal picture should be friendly.
Help others – this is a great way to show that you are worth following and drawing in more positive interactions with the public. It also can get you great feedback and testimonials and that is where the gold is in building your brand.
Testimonials are vital to your success and putting them on the page prominently or somewhere easy to find is a ‘no brainer’. But many do not do this. Sometimes this happens automatically for you if you are open and have user engagement on your blogs and social media pages, but do use it on your main site as well.
What other ways have you found useful in building your brand, or affect you when choosing one? Please do let us know your experiences!