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Jamie Oliver’s Unusual Marketing Tactic

As a marketing tactic to promote his new book, ‘5 Ingredients’, Jamie Oliver has got a new Facebook Emoji chatbot. It asks you to type in a food Emoji, and once you send it, it will provide you with one of Jamie’s recipes related to the food that you sent.

 

Advertising The Product

The chatbot certainly doesn’t beat around the bush when trying to sell you the book. Once you get a recipe, a button appears at the bottom with the option to buy the new book.

 

Content

The recipes given are the standard of any of Jamie’s that you would find elsewhere. Not only are there great recipes, but the instructions a very useful. Some even include videos showing you exactly what to do. The experience is very entertaining.

 

Smart

If you have ever made or played with a chatbot, you’ll probably know that it is very entertaining for the user to try to outsmart the bot. However, Jamie’s team have obviously considered this. If you try to type in anything that is not an emoji, you are met with the following message. ‘Ooo – That looks like letters! We only speak emoji, send us one and see what happens!’. This means that the chatbot can’t be broken by the user (easily) and should work well for all users.

 

Conclusion

Jamie’s new marketing tool is loads of fun to use for all ages, and is a great way to discover new recipes. Because it is easy to use and entertaining for the user, it is a fantastic marketing tool. Users are likely to tell their friends, too!

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