Is Rel=Author Worth It?
If you didn’t already know… the world wide web is a constantly evolving space and modern websites are becoming more and more social. One of the key considerations these days is who is the one creating the content on a site, in effect the authority of the author.
The rel=author tag has definitely grown in popularity lately and is starting to be used as an indicator on the value of a page.
Links from good sites are still important in determining if your site is relevant and to give it higher value and a lot of search engines work based on this, however caution has to be taken in making sure that all bad links to your site are removed as the Google Penguin / Panda updates showed lately.
One of the biggest questions that still remains is on how much weight Google and Bing will place on this authorship model.
Google will face an issue as always in the way it evaluates how valueable each author is. Will they do it from content, social status, tagging? The problem is a lot of this can all be faked which has seen before.
Twitter and Facebook are trying to get hard with fake accounts and visitors but if we look at the figures they are very high and will of course take a long while to fix.
For example, Twitter has 500 million accounts but only 140 million of these are active, meaning there are around 65% inactive accounts. Research has also shown that of the top 10 followers on Twitter, the amount of fake followers is just above 25%.
In addition, Google+ has 400 million accounts with only 100 million of these active, again this represents 75% of inactive accounts.
Research done has shown with Google+ that typically users post once and then never come back again. This is obviously something that Google will have to filter out somehow when placing value on authors.
One other thing that appears obvious is that Google will of course favour its own services to evaluate a users relevancy. This of course points towards them using Google+ and various Google accounts as the keys to validating authors legitimacy and strength.
Google obviously believes and has expressed as such that the rel=author tag will become an important factor for the valuation of content.
With this in mind, we believe that you should start using it and testing it out now in your posts and pages.
If you need any help setting up your rel=author tags on your website or blog then why not get in contact with us here at Network Intellect.