Contact Us

Is Rel=Author Worth It?

If you didn’t already know… the world wide web is a constantly evolving space and modern websites are becoming more and more social. One of the key considerations these days is who is the one creating the content on a site, in effect the authority of the author.

The rel=author tag has definitely grown in popularity lately and is starting to be used as an indicator on the value of a page.

Links from good sites are still important in determining if your site is relevant and to give it higher value and a lot of search engines work based on this, however caution has to be taken in making sure that all bad links to your site are removed as the Google Penguin / Panda updates showed lately.

One of the biggest questions that still remains is on how much weight Google and Bing will place on this authorship model.

Google will face an issue as always in the way it evaluates how valueable each author is. Will they do it from content, social status, tagging? The problem is a lot of this can all be faked which has seen before.

Twitter and Facebook are trying to get hard with fake accounts and visitors but if we look at the figures they are very high and will of course take a long while to fix.

For example, Twitter has 500 million accounts but only 140 million of these are active, meaning there are around 65% inactive accounts. Research has also shown that of the top 10 followers on Twitter, the amount of fake followers is just above 25%.

In addition, Google+ has 400 million accounts with only 100 million of these active, again this represents 75% of inactive accounts.

Research done has shown with Google+ that typically users post once and then never come back again. This is obviously something that Google will have to filter out somehow when placing value on authors.

One other thing that appears obvious is that Google will of course favour its own services to evaluate a users relevancy. This of course points towards them using Google+ and various Google accounts as the keys to validating authors legitimacy and strength.

Google obviously believes and has expressed as such that the rel=author tag will become an important factor for the valuation of content.

With this in mind, we believe that you should start using it and testing it out now in your posts and pages.

If you need any help setting up your rel=author tags on your website or blog then why not get in contact with us here at Network Intellect.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu