Investing Time in Content Wisely
A big problem with content is the time and effort needed to make good, original material that can be linked to.
If its about contemporary subjects it will usually be of no benefit to the site after a short while. Instead, some types of content last and last and time put into these will go much further.
A classic example is material that discusses the history of something, which at most may only need updating a bit now and again. This kind of content is timeless and so can be generating results in 2 years and in 2 weeks. And marketers have a name for it – ‘Evergreen’, like the trees.
Another type of Evergreen content is help guides which can be updated periodically to keep them relevant and which also enables the quality and value of that content to improve over time, rather than remain static. The effort goes into improvements vs quantity.
Interviews are another type commonly used which have benefits in tending to remain relevant and interesting.
In addition to guides, tips and tricks type pages also tend to remain useful.
Another simple strategy to think about is to put together curated lists of information in a page specifically linking to other content in a way that is most relevant around a particular topic. And similar to this, are Resources pages which can be more general and link also to external content.