Internal Links Improve Organic Listings
As research on Amazon’s marketing success has shown, those companies with high spend on search paid click advertising tend to also to have good organic performance and high ROI as well.
The reason is professional marketing and ecommerce integration. An ecommerce led business knows to develop pages for great paid ad results, and this kind of optimisation is usually beneficial for organic SEO performance.
This, and the fact that their ad specialists will tend to direct the site development for these twin goals, helps to explain the performance of sites like Amazon and Etsy.
But one factor that often gets overlooked in boosting Organic rankings for keywords is Internal Linking.
Internal linking strategies can greatly boost a sites organic listings. Google does look at the presence of clear and consistent internal linking patterns, to determine the rating of that destination page. And the great news is that it’s an effective SEO strategy that you have full control over.
It isn’t just the presence of an internal link pointing to your target page that helps, it is also the ‘anchor text’ – which is the displayed text on your hyperlink. First you would identify the most relevant and achievable search keywords to target, and then with this shortlist you will build internal links from other pages, and make sure to use the target keyword in the anchor text.
This strategy will boost your Organic position.
But it is also a basic part of a smart navigation strategy for your site visitors, as it will enable those who arrive on a particular page from a paid ad, who might want a different model in a given range, to quickly find a better ‘top level’ category page and from there find the right product. This will reduce the number of people who exit from the site without doing anything, for example, visitors from a Shopping Campaign will end up on a specific product page, but this has a good chance of not being the exact product they may be looking for.
Internal linking is a vital part of your ecommerce strategy.
If you would like to know more, why not give us a call here at Network Intellect – Telephone: +44 (0) 844 543 0980 or visit our page on SEO services that includes internal linking strategies