Instagram Stories in Explore
Today we have information about the latest Instagram changes. This social platform decided to highlight stories and give them an additional boost. Instagram’s Stories become extremely popular and managed to gain a loyal number of users already.
It is totally fresh approach and a great opportunity for users and of course for brands. Instagram decided to expand Stories to the Explore section, in an attempt to promote them even more.
Personalisation is the key to success. Stories are very interesting and everyone can find something for themselves. Storytelling is promoted in new ways but still having an equal (or possibly bigger) engagement.
As the platform expands Stories, brands and publishers should be ready to accept the new approach as soon as possible and find ways to take advantage of this increasing need for ephemeral content.
Brands should consider the below questions.
- How can every brand be part of the curation of Stories?
- What makes each brand special to reach a new audience?
- Will the future bring advertising to Stories?
- Can a brand turn ephemeral content into successful branding?
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