Instagram Launches Facebook-Style Profile Pages
Instagram, the photo sharing mobile app that is owned by Facebook, has launched web profile pages giving brands a destination page on the platform to share their most recent images with consumers.
Facebook completed its $715m (£447m) acquisition of Instagram in September.
Up until now users could only access single Instagram photos via desktop rather than being able to view entire profiles as they can on the iPhone and Android app. The new update means brands can now include an Instagram URL in their marketing communications to direct consumers towards their pages.
The new profiles have a similar look to Facebook pages, featuring a large header with an animated selection of the most recent images taken by the user, follower information on the right hand side and a profile picture on the left hand side of the page.
Both companies maintain that they will continue to operate separately despite the takeover.
Facebook has stated that it will help Instagram grow by offering the services of its engineering team and infrastructure, while it will benefit from Instagram’s expertise when it comes to improving its mobile experience.