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Influencer Marketing Tips

Influencer marketing is more and more important in many industries. Hospitality and travel use them vey often.

More than half of travellers in America turn to social media when deciding where to travel.

Tips how to effectively use influencer marketing:

  • firstly, use right influencers. Study your audience and look at the lifestyles and past travels of the influencers. Will the influencers be seen as authentic by the target audience? Will they show unfiltered experiences? These are what many prospective travellers actually want to see.
  • secondly, don’t set unrealistic expectations. Audience wants amazing content. Also, they want to see what the average traveller will experience. Picture of adventure with too much polish could be seen as inauthentic. Marketers should do their best to avoid disappointment.
  • also, social media has proven to be a powerful driver of tourism. Posts from friends and family carry far more weight that posts from influencers.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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