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Improving Your Social Media Strategy

A good social media strategy is not just about collecting Facebook “likes” or Twitter followers and then marketing to them. Twitter and Facebook are engagement platforms. A company can make best use of these tools by making people feel like they really connect with your brand. You need to talk TO them; instead of talking AT them. While this may seem time-consuming to reach out to people individually, it is time well spent.

To be successful in social media you need to listen and engage with your users.

This is everything that businesses should strive for. By listening and genuinely caring about your customers, you stand more of a chance of developing loyal customers.

Depending on the size of your business, there are different strategies you can use to make sure that you not missing out on a conversation. Larger companies can invest in social media listening tools. Smaller companies may decide not to spend on these tools, but instead should for example have a quick look on Twitter, and see and respond to the latest conversations regarding your company or products. Whichever method you use to hear these conversations, your way of responding should be the same. If you respond on a personal level and in a genuine way, then it will be well worth the effort.

While a company can use social media to sell products or generate leads, it must first show that it understands you. Even when selling something, you should still ensure you are doing so with a personality. Try and blend product and promotional material with other content. A good way of doing this is by asking fun questions and writing personal response to people who mention them.

Having a strong social media strategy can help make a vast difference to the success of your campaigns. With this in mind, if you would like some information on how to maximise the effectiveness of your social presence, then please give us a call at Network Intellect.


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