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Improving Mobile Site Speed

For the majority of companies, user experience is about creating a fast, easy and good looking site that can be used seamlessly across a desktop and mobile alike. But sometimes, creating a beautiful site can come at the expense of utility.

According to Google, 40% of users will leave a website if it takes longer than 3 seconds to load. And the average retail site takes 10.3 seconds to load  on their phone.

Mobile page speed is set to influence rankings

In July 2018, Google made mobile speed a ranking factor in mobile search results. Before this, mobile friendliness was the contributing factor, but this did not consider speed specifically. Now, it is far more important if you want your site to be seen.

Speeding up your mobile site with AMP

Accelerated Mobile Pages (AMP) is a trusted open source project. It is particularly popular with ecommerce sectors. AMP delivers significant improvements to mobile page speed.

While AMP works very well for text rich content such as articles. However, it didn’t work so well for more visually heavy pages. As such, AMP has been criticised for being limited in where it can be utilised.

It is not as widespread as you may think. This is due to the level of complexity it adds for the developers. Using it means that the way developers approach CSS and JavaScript has to change. This increases the time needed for development.

Speeding up your mobile site with a Headless CMS

A headless CMS is a more open modular system that can be customized by changing the front end and back end.  Businesses have benefited from this system because they can deliver a great experience across multiple devices from one central repository of content.

On the mobile web that is ranked by Google, having a headless CMS allows your site to quickly optimise pages for speed without having to wait for your CMS to update.

This isn’t to say that you need to start over if you already have a CMS like Drupal. Many platforms are offering ways to customize different components of an application. This allows the developers to use techniques and optimizations to the site to speed up the mobile site.

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