Improving Mobile Load Site Speed
Site speed has come a very long way in a relatively short amount of time. From sitting and waiting minutes for a page to load, to now having fiber optic and 4G speeds that can load a page in seconds. Now more than ever, every second counts when it comes to the speed of your website.
And not only is the pressure on for site speed in general. It is loaded with the pressure of consumers wanting to do more and more online shopping on their mobiles. And these customers will have even less patients with slow sites.
According to Google, the average site takes around 15 seconds to load, which is far too slow. Especially considering 53% of users will abandon a mobile site if it takes more than 3 seconds to load.
And if your site doesn’t load in time, chances are, there is a competitors site that does. In fact, brands can lose up to 20% of conversions if it is one second slower.
Remove unnecessary clutter to increase load time
Consumers are not interested in seeing the exact same site as on a desktop. They want it to be easy to use. And a lot of visuals that can fit onto a desktop can cause a lot of difficulty on a mobile site.
Mobile sites should focus on what their customers want. For example, if you are on your mobile, you are likely to be on the move. So, maybe the customer wants to find directions to the nearest store. This being the case, the store finder should be easy to find and use. You will see on many mobile sites that there are map icons on the header or in the main navigation. Also, using geolocation as opposed to making customers type in their locations will save them a lot of time.
They may not want to spend as much time browsing if they are travelling. So, a good filter and sorting system will save the customer a lot of time and show them only the goods/services that interest them.
Give the customers what they want
Site speed can be more than just load time. You should also consider how long it takes a customer to get what they want and leave.
You should ask yourself…
- Is it quick and easy to find a specific product?
- How long does the checkout process take?
- Can a customer checkout as a guest?
- Is stock availability up to date on your site?
- Is every step necessary?
How can you make it faster for the customer? You could use product favorites. This way, a customer can save the products they want in future. Or, you could allow them to shop the products that they have bought in the past. These time saving tools can encourage a customer to make a purchase, and also purchase more items.
For those users who need some extra help, they also need a quick and simple way to get in touch and find the information that they need. A customer may not have time to send an email or call a customer service agent to find a product, and they will go elsewhere if these are the only options. So, in order to keep these customers on your site, you should consider a live chat icon available for customers to have these questions answered right away.
Mobile site speed is just one of the many crucial points that need to be at its best for maximum customer conversions. In this competitive market, every site needs to be fast, else a faster site will get the sale!