How to improve your new business’s visibility on Google Maps?
How to improve your new business’s visibility on Google Maps? It is difficult to attract customers, generate revenue? How to establish business to compete with existing companies?
Firstly, being found on Google Maps is the key.
Eighty-four percent of consumers perform a search for local businesses. According to comScore’s 2016 US Mobile App Report, Google Maps overtook the Google Search app in number of unique visitors. Only Facebook, Messenger and YouTube had more unique visitors.
Most of of purchases (90%) still happening offline in stores. This is the reason why showing up in Google Map search results is critical to local businesses being found.
New businesses have it especially tough. It is not easy to compete whith experience companies.
Also, style, business category, number of months in business, number of reviews, quality of reviews and images included in the profile are not as important.
Therefore, what is significant?
- Firstly, claim your third-party data. Most of all, inconsistencies in information or neglecting listings from authoritative sites will hurt the strength of your Google listing.
- Secondly, use Facebook. Post pictures, comments, special offers.
- Also, make sure that there’s plenty of online content that consistently mentions specific location information. Providing content, stories, quotes, interesting facts and pictures.
- Furthermore, it’s important for new businesses to get on the map quickly, both figuratively and literally.