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Improve Facebook Ad Performance Now

Facebook offers the best targeting options of all social platforms. Fans and Business Intelligence love these feature. In conclusion, all marketers should get familiar with below findings.


They are very exciting new audience finding features like:

Advance Custom Audiences

On July, this feature was rolled out to as much as 100 percent of advertisers.

Finally, the data are now available for matching: email, first name, phone number with country code, last name, ZIP or postal code, city, country, date of birth, age, gender and mobile advertiser ID.

Website Custom Audiences

These targeting include especially relevant frequency, time spent, dynamic date, aggregated values and devices.


Furthermore, for video, audiences can be defined based on level of engagement. The most intent audience can be especially easy target.

Data Sets

First of all, allow to create “super audiences” that are qualified on a number of criteria.

Interest expansion

In addition, algorithm work for you by enabling the hot-off-the-press Ads Manager feature of expanding interest targets.

Third-party partner segments (and custom segments)

Acxiom, Datalogix and Experian provide off-the-shelf user segments available for targeting on Facebook

Consequently, features allow finding the very best of the best audiences to target. It is worth to get familiar with above mention suggestions.

If you need any help with increasing your performance or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.

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