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Images taking a major part in Google SERPs

Images taking a major part in Google SERPs

Images taking a major part in Google SERPs. SERPs stands for the search engine results page.  according to SEO platform provider seoClarity, Google increased the number of Google Images that are displayed in its SERPs. The company’s data shows that prior to April 12, 24% of the keywords it tracked contained images in the top 10 search results. Starting on April 12, that figure jumped to 34%. Clients are spending resources on image optimization. This lack of awareness or resources placed into image optimization could have stunted the rebound as well.

Apparently, Google is one of the topmost devices and apps in the digital marketing world. the people using Google option more than ever for their daily life usage. Now, google’s goal is to make image searches more useful to users. Now, images attached to great content can do better in Google images. So websites have more chances to place images and drive traffic with well-optimized content. website signal is more important to rank the image. 

Google gives more prioritize for the fresh content, so ranking images will come from the site. And top-ranked images will be central to the web page. People are going transactional and informational varieties of searches more frequently through Google Image search.

The good news for marketers especially those in-retailer industries, there are more ways than ever to take the power of visual content to reach consumers. develop purchasing strategies that take into account the growing interest of image-based search and development. when we add structured data to webpages, the image’s results can be richer. For each one, you need to find the optimal balance between the smallest file size and maximum quality.

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