Ideal Length of Articles?
In the content marketing world its often wondered how long an article or blog post should be.
There has been a tendency to shorter posts and in the past a medium length of about 500 words has been commonly considered ideal.
But surely with useful information, which is for Google the point of promoting content publishing, you can never or should never attempt a one-size fits all approach. Google has acknowleged this problem and has incorporated into its ranking algorithms a way or promoting some longer articles. They say about 10% of the time users want articles that are more comprehensive.
One way that article length can benefit you is, provided that it is actually engaging to the reader, it should increase average time on the page, which should see a longer post promoted over a shorter one in the search results.
It is imperative however to base the length on quality of information, and not stretch a short post into a long one for the sake of it, which offers no benefits.
Long articles are termed ‘long-form’ if they are over 2000 words, whilst the average WordPress article is around 300 words long. Long-form content should also use good quality back links.
Benefits of longer articles include the likelihood they will be more long-lasting compared to viral and news-y short articles, so the extra effort should not go to waste.