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How to manage campaign budget?

How to manage campaign budget? Facebook automatically and continuously finds the best available opportunities for results across ad sets. It’s similar to how, within an ad set, this social platform automatically figure out which ad is getting the best results and show that one more than the others.

campaign budget

A campaign budget is a budget you set at the campaign level (rather than the ad set level).

Advertisers can manage budget across ad sets to improve the results from their campaign. Marketers can set one central campaign budget to optimise across ad sets.

Campaign optimisation:

  • firstly, allow Facebook to distribute their budget across ad sets.
  • secondly, it helps to get the best results.
  • also, marketers can still choose a delivery optimisation event for each ad set.

What are the advantages of campaign budget optimisation?

  • maximise the total value of the campaign.
  • lowering total cost per result.
  • less time-consuming. Eliminates the need to manually shift budgets between ad sets.
  • Campaign budget optimisation and the lowest cost bid strategy help to achieve the lowest cost per result for your overall campaign.
  • The lowest cost bid strategy always goes after the lowest-cost results available.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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