How to improve social strategy using neuroscience
How to improve social strategy using Neuroscience:
How can brands tap into neuroscience to improve their social media strategy? People are spending more time in social media. It becomes a part of our daily routine, especially through use of smartphones. Neuroscience can help us understand our behaviour when accessing different social networks to improve our habits. Neuromarketing or marketing with the help of neuroscience, can be the key to an effective social media marketing strategy.
How neuroscience is relevant for marketers:
The more time spent on social media the more addictive it becomes to seek for increased content consumption. An instant gratification that encourages us to seek for additional activities. Compared the content shared by micro-influencers to the content shared by brands. The results were not very different, as micro-influencers stood out with the level of trust and credibility that they’ve built.
Instagram is more engaging than Facebook:
On a general analysis, social media has become slightly less positive after using the social networks. On the contrary those who felt negative before using social media felt a bit less negative after using it. The analysis of the cognitive effect the echo chamber led with an increased engagement on people accessing their own feeds. This is an encouraging message that reminds us that not everything is black and white when it comes to the good and bad usage of social media.
Bots Vs engagement
According to HeyHuman, people are more engaged when speaking to friends but at the same time, there may be similar levels of positivity when talking to a bot. For example, men who may find it hard to open up to their friends may end up having positive interactions with a bot that might be equally helpful to a particular issue.
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