How to create Snapchat advertising
How to create Snapchat ads
Snapchat advertising can be a very effective social platform. Especially if targeting a younger audience. Despite Instagram’s continuous growth, Snapchat is still having a loyal user base to keep it going. Thus, the majority of advertisers have only recently started experimenting more with Snap chat advertising and the impact of its advertising program when trying to reach targeted audience.
Check out Snapchat online.
Why should a brand advertise on snap chat?
The main one has to do with the target audience. It is estimated that 94% of American young adults aged 18-24 use Snapchat. Also 92% of American teenagers aged 12-17 are also Snapchat users. However, more than 186 million people are in Snapchat’s daily active user list and they make a very engaged audience.
App Installs: increase the number of app installs, App Traffic: bring more people to use your app, Website Traffic: increase the traffic to site or a specific page, Engagement: boost engagement, Video Views: increase the number of people who watch video, Lead Generation: find new leads for business.
App Conversions: Track conversions and app installs, Website Conversions: Track the number of people who complete a specific action on site, Catalogue Sales: Track the number of sales of products.
Collection ads allow you to display multiple images. They can be ideal to tell a story or promote a product. Moreover people can discover new products that they can purchase with a few taps.
Story ads consist of a series of snaps and they show up as a sponsored Discover tile. It’s useful that they show up next to the popular content and it can be a great way to boost your brand through the Discovery feed.
Six tips to consider when creating Snapchat Ads
Learn audience: Try to understand your audience as much as possible. If you’re not sure of their interests and demographics, create different audiences so that you find the most effective one. Be engaging: Snap chat is a mobile platform so the ads have to be engaging enough to appeal to the target audience. Have a clear call to action: Snapchat allows to get direct actions through simple taps and swipes so make sure you make the most of it. A/B test everything: The creatives, the ad formats, and the audience when you’re getting started with a new platform. Treat the ads as an experience: These methods can also increase the effectiveness of your campaign since Snapchat’s core audience would appreciate these. Make the most of the data: Better Start comparing the performance of own ads.
To know more about the impact of Snapchat ads on digital marketing contact us now.