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How to collect attendee data

How to collect attendee data at live events

At live events – how to collect attendee data – where attendees travel hundreds of miles to spend a couple of days making human connections, many marketers miss the important buying signals attendees are giving out.

Registration form

This will probably have the attendees’ names, job titles and company affiliations before the event or onsite. Registration was the best source of pre-event attendee data. Asking attendees about their goals and preferences can provide marketers and planners a clearer picture of which sessions are going to be popular. To know about arrival times, food allergies, and special accommodations just makes good sense.

Social media

A good start using pre-event registration data is to include social media in the event. Once attendees start tweeting and instagramming the sessions, you should probably make sure you’re listening.

In-session questions

Make sure the event and it’s sessions are available in a mobile app. So, the attendees can download and use those apps. Allowing attendees to ask panel questions on the mobile event app, not only boosts audience engagement, but also provides a wealth of information about attendees’ pains and aspirations.


Surveys are one of the most vital sources of attendee data for both planning future events and post-event marketing efforts. Hosting an event is a lot like throwing a successful party. Use attendee data to follow up with thoughtful messaging targeted specifically to the conversational signals they provided during event.

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