How To Avoid Mistakes In Your Marketing Efforts Part Three
We all know the world of digital marketing is constantly changing and the lines are becoming more and more unclear between search, social, local and mobile marketing.
With this in mind we are going to look at six things in this series that need to be avoided regardless of all the changes going on around us. Today we look at our second point.
3. Keeping an Eye on your Business Name
Unfortunately keeping track of your business name online is not as simple as looking at comments on your website blog or Facebook page, people will talk about you, your products, your employees etc. anywhere that this is possible on the web.
This could be on competitors sites, sites related to yours, friends Facebook pages etc. In fact anywhere where there is an input box that lets someone type, they are likely to use it!
Unfortunately again you can’t spend all day monitoring the web, continuously searching your business name but there is a very useful tool called Trackur which can do this for you.
Trackur and similar tools will look through Facebook, Twitter, Pinterest, forums, blogs, messages boards etc. and look for whichever keyword or keyword phrase you give it and send you daily reports on its findings.
If you would like any help with your online marketing then why not get in contact with us here at Network Intellect.