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How To Avoid Mistakes In Your Marketing Efforts Part Five

We all know the world of digital marketing is constantly changing and the lines are becoming more and more unclear between search, social, local and mobile marketing.

With this in mind we are going to look at six things in this series that need to be avoided regardless of all the changes going on around us. Today we look at our fifth point.

5. Not Checking your Social Media and Removing Negative Comments

Not regularly checking your social media channels is one of the most likely mistakes made by online companies. This could be something massive like Facebook or Twitter or a small message board hidden away somewhere on the web.

Whether people are saying good or bad things about you is completely irrelevant as hiding away from it wont make it go away.

In fact removing negative comments is likely to cause the opposite reaction to that of what you are wanting to achieve. Of course it can be tempting to remove all negative comments but this is more likely to end up inflaming the situation and the customers involved.

Instead, it is much better to address the complaint and to address it quickly. However unreasonable it may sound, a study done by American Express showed that 25% of all customers expect a complaint to be replied to within an hour.

If you would like any help with your online marketing then why not get in contact with us here at Network Intellect.

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