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How Much Time Do You Spend Online?

How Much Time Do You Spend Online?

Turns out, we now know more accurately than ever before, and it’s a lot.

New research findings have revealed how Britons use their time online and on different technology platforms. It is the first to attempt to do this accurately. Looking at how long each user spends actively using the internet. Excluding other activities like working on an office document or writing an email at the same time. The research was conducted by The Internet Advertising Bureau UK and the UK Online Measurement Company.

The findings are quite fascinating.

Britons manage to rack up nearly 3 hours of pure internet usage every day. Surprisingly, mobiles now account for a big chunk of this, and tablets still are not dominating.

One hour 16 minutes – 45% – of internet activity was spent on the good old desktop or laptop. 1 hour 9 minutes – 40% – of time was on smart phones. Paltry quarter of an hour was spent on tablets.

It is surprising to see that mobile internet is doing so well. The figures are hiding something. Internet time spent watching films and videos and on social media is quite different. Due to the somewhat compulsive nature of social media checking and updating. We would expect this split would be down to social media use on mobiles whilst people are out and about, or even whilst sitting watching the TV.

The research has found that social media has overtaken conventional entertainment media in terms of proportion of online time, at around 16%. It has grown rapidly, whilst entertainment has dropped sharply. The proportion spent on games which nearly rival that of entertainment.

The research also clearly concludes:

  • that the increase in mobile activity is indeed strongly connected to time spent on social media. It is only around 10% of time spent on a desktop, whilst being over 20% on mobile.

If you need any help with increasing your digital activities or more tips on digital marketing or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Telephone: +44 (0) 844 543 0980

 Please get in contact with us here at Network Intellect

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