How E-commerce Can Compete With Low Prices
A report from Shopify has found that ecommerce sales have been increasing by 20% per year since 2014. The growth isn’t expected to slow until 2021, meaning that sales will reach $4.5 trillion worldwide by then.
Despite the seemingly great outlook for ecommerce businesses, they are faced with plenty of others to compete with. Prices being the main factor.
So, how can ecommerce businesses grow with the industry, and avoid being knocked out by the competition?
Econsultancy held a discussion with Magento and BORN Group to talk about potential solution to these issues.
Q. Price is often the deciding factor when customers are choosing where to buy from. How can other brands compete?
A. Branding a trusted and reliable image can persuade customers to spend a little more – So focus on branding and build a relationship with Customers
Q. Ecommerce business customers have higher expectations, due to huge businesses like Amazon and Uber providing high budget services
A. Focus on your user experience. It is more important that your users don’t experience trouble using your site/app. Also, ensure everything is easy for your customers to locate. Are reviews clearly shown? Do they know how much shipping will cost before going to the check out? Can they see what offers are available right away?
Q. Customer engagement only seems to respond to low prices, and they do not seem to care for anything but low costs. This makes it tough to address the two issues above.
A. Content marketing can be used to catch the eye of customers and bring attention to your business. For example, well timed articles can bring customers to your site, looking for a product that you mentioned.
So, if you find your business is struggling to compete with low prices, focus on your customers and making them happy. Build trust and ensure they are provided a personal service. Make sure new users will find it