Recent studies have shown that by personalising pages, increased mobile page speed can mean Higher Rankings for businesses.
Personalising Pages Can Help Increase Conversions
A recent study by Monetate’s global retail customers, has shown that conversion rates increase with a series of personalised pages. The study showed that when customers were exposed to three pages with personalised elements, conversion rates doubled from 1.7% to 3.4%, when compared to users who are only exposed to two pages.
Higher Search Rankings linked to Mobile Page Speed
A study by Searchmetrics has found better mobile experience and faster page load rank higher, and that higher ranking sites more often use latest technologies such as HTTP/2 web protocol; next generation image formats such as WebP, JPEG2000, JPEG XR, as they load faster, use up less mobile data etc.
Amazon increases brand value by more than 90%:
Amazon is one of the top brands in the global list of top 75 retail brands. A report has shown that this year the world’s most valuable retail brands are worth more than $339 billion than last year.
Amazon is becoming the world’s no.1 brand in global marketing. The brand value worth is around $315.505m and accounts for 23% of total brand value of the top 75 global retail brands.
Other brands like e-commerce giant Alibaba have increased by 48% to $131.2 billion. McDonald’s is at no.3 in the global marketing field and the other brands include Nike, Starbucks, Home depot and Walmart following.
If you want higher rankings and increased brand value contact us now.