Are Googles Adverts More Appealing Than Organic Results?
It sounds ridiculous, but at least some people seem to be more inclined to click the advert than the organic listings, according to some surveys by Econsultancy.
This research also finds that in over a third that they studied are unaware that the adverts are adverts, in spite of the very clear word ‘ad’ in the yellow box which they now display, which were introduced suspiciously close to the EU antitrust investigation which concluded earlier this year.
What may also be happening is that Google is now so trusted by users that a considerable fraction feel the adverts are the most relevant and useful results, indeed the yellow ‘ad’ box may be subconsciously perceived as a ‘best result’ to their search even in those that know they are ads. This is obviously unexpected but fantastic news for PPC consultancies and Google.
It also may help explain earlier findings that showed increases to the organic hits a company receives when it runs paid adverts, showing that there was not a competing effect between the two.
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