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Google shopping

The Master Guide to Google shopping:

Amazon and Google own product discovery online. According to the latest report 85% of all product searches start mainly in two platforms. Customers finding products with search, makes up 36% of product discovery.  A critical portion for retailers is Google Shopping which dominates 76.4% of retail search ad spend in the U.S.

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Winning shopping starts with product feed:

Customers need to set up a product feed before starting to shop through Google. For this, first you need to create a Google Merchant Center account. Once the merchant account is created, then add the place and add your product feed. This is how you can connect your product data to Google Ads, so that you can start building shopping campaigns. The configuration of your basic business information, shipping, and tax settings can also be found here.

How to identify the best product feed optimization opportunities:

Shopping with Google doesn’t use any keyword targeting like an ordinary Search Campaign would. At any time an ad is served, it’s completely based on the information in your product feed.

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