Google Penguin Update
Google has made a lot of changes to its search algorithms during the past few months and a lot of businesses have been hit hard by the latest update, Google Penguin.
Lately, there has been a new ‘page layout algorithm’ update along with Google Panda and Google even released errors that caused sites to be delisted.
In addition to all these updates and errors, there was the announcement about penalties given to sites for being ‘Overly-Optimised’. Again, in the last few weeks we have started to hear about something called ‘Negative SEO’ which is basically the process of building hundreds or thousands of ‘bad’ links to your website in an attempt to boost search rankings.
Google has been rampant in changing its algorithms lately and it seems gone are the days of one major update during a year. The latest Penguin update has wreaked havoc among many sites across the web in the past month and now SEO experts are scratching their heads as to why. Under Google’s previous way of updating from time to time it was much easier for SEO experts to track what factors changed Google rankings and what held more weight within Google’s algorithms.
These days it’s becoming harder and harder to judge what makes and breaks good SEO. One days fluctuation in traffic and you feel the chills of the Google Penguin beast coming to hunt you down. However, it doesn’t all have to be doom and gloom, and here at Network Intellect the SEO team have come up with a few helpful tips to keeping afloat during these turbulent times.
1.Build ‘Proper’ Links
It may sound a bit drastic, but it may be time to reduce all paid link building campaigns. It may come as a suprise to hear such a statement but it seems the Penguin is coming to stamp out these practises. If you haven’t been hit already, you may be OK, however it could come back to hit you when you least expect it. If you do link building practises then here are a few pieces of advice to follow:
Don’t build exact match anchor links
This has come to the attention of most SEO experts as the biggest issue. If you have every anchor link on every page saying ‘Green Monster’ because you want to be ranked high for ‘Green Monster’ then in time, the Penguin will come and punish you. Try to keep your anchor text varied, focusing more on brand name than random keywords. Remember it’s all about being natural and not trying to force your SEO.
Try to make your link builds more random. Instead of building your usual set amount of links each week or month, try to vary this. Google can see how your link count grows each month and if this increases the same amount week on week then the Penguin will cotton on pretty quick to what you’re doing. Remember, the Penguin is a different beast, a very clever beast. In addition to this, try to make sure that you buy varied quality leads.
Kill Dead Links
Although you can’t technically kill something that is already dead, in this instance you have to do just this! Find all your dead links, links that go through multiple or 302 redirects and kill them instantly. Fix your dead links and make all links 301 rather than 302 re-directs to actual working active URLs.
Instead of spending the majority of your budget on paid links, a better place to spend your money is on your content. Try to get as much fresh and innovative, relevant and interesting content as you can on your site or blog. For example try to write how-to guides, update your blog daily, build landing pages, write reviews of your products or services, create videos, infographics, images related to your site and keep it constantly evolving and fresh.
In addition to making your site feel more active and alive this will actually generate you the links you were looking for anyway, through people sharing your content on their website or social media platforms.
In addition, content helps you be able to get more involved in your business and market by constantly searching out new content and researching what it is your users are looking for, and this is priceless.
3. Social Media
In addition to the above, make sure that you have an active presence on as many Social Media sites as you can, especially Facebook, Twitter and Google+ constantly releasing new information and updates and informing users on what you are doing. Also keep the branding as similar as you can across all the platforms.
If you have been hit by the recent Google Penguin or other updates then speak to us here at Network Intellect and we would be more than happy to help.