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Google Penguin – Effects on Link Building

link building

Google’s Penguin update launched 18 months ago and in that time it has become more and more necessary to consistently look at how content is shared to avoid an ‘unnatural’ penalty message.

Links no longer play as much of a significant role in general rankings as they did. Although a site should contain good links, Google is looking more to social sharing, good content, brand mentions and regular updates to increase visibility.

However relevant link quality is still important so long as its not competitive to your business, the process of identifying what are good or bad links is undoubtedly getting harder than before.

If you need any help with increasing your digital activities, then please get in contact with us here at Network Intellect.

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