Google Penguin 2.0 and How It Affects You
Google released its Google Penguin 2.0 update late last month claiming that it will “go a little bit deeper and have a little bit more of an impact than the original Penguin”.
Although it is named Penguin 2.0 it is actually the fourth edition of the Penguin series, however since it has the most significant updates since the first, Google have been led to call it Penguin 2.0. The main aim of the new Penguin update is to rid the web of spam sites and to encourage good content.
Penguin 2.0 is now looking at site’s content as a whole, for example if you have 75% of your content written about football then you will show up higher in football related searches. If you also have 5% of content related to rugby then you may not be likely to rank highly for rugby related searches but should still rank highly for general sports searches. Basically, its not individual pages that are ranked in terms of content but sites as a whole.
In addition to this, Penguin 2.0 will look at judging quality inbound links with content related to your own, removing cluster results, and dealing with hacked sites with Google estimating that 2.3% of queries will be affected by Penguin 2.0.
To view a video from Matt Cutts explaining this please click below:
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