Google Maps with Promoted Pins
Google Maps – 50% of Mobile Searches End up in a Store Visit
Google Maps represents a great area to advertise a local business. So it’s strange this potential hasn’t been pushed harder by Google in the past.
For example, most local searches will not show promoted text ads on the side, nor promoted ‘pins’ which appear on the map. The real estate is organically determined based on your search.
Promoted Pins on Maps
Gradually however, this will change. Google is moving towards promoted pins, which will appear on the map in a different colour, purple, rather than red.
The greatest potential will be to add offer information such as discounts vouchers on your sandwiches or other local products.
And, this is exactly where Google is going according to latest announcements. It makes perfect sense. Nintendo has had incredible success with Pokemon Go, but is yet to monetise this enormous market. What would be the best way to do that? It seems to me, combining coupons and discount vouchers for locations near to pokemons or sponsoring pokemons with such offers would be a neat way to do that. Until that happens, we’ve got Google to focus on.
If you wish to be eligible to show a promoted pin, you must first set up a Google Adwords campaign, and set up a Location Extension. This is created by verifying your business location and having a Google My Business page. The verification process is by a postcard and takes a couple of weeks.
Once you have this, you can add the Location Extension. Go into Campaigns, select Ad Extensions, and then under View, select Location Extensions, the click the +extension button. You can then select ‘locations I pick, and it will pull in the location from your linked My Business page.
You also need to go to Campaign, Settings, then All settings. Then under Networks, make sure it is set to Include Search Partners, which is what maps are categorised under.