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Google to Indicate Which Pages Wont Work On Your Phone

The Search Results pages Google gives us will incorporate a line saying if Google thinks its not going to work properly on your device.

The element it will check for is whether the page contains Flash, and there may be more in future.  If Flash content is on the page, Google knows if your operating system has the capacity to play it, and places a warning into the SERP page “Uses Flash. May Not Work on Your Device”.

Below this will be a “try anyway” link.

flash-warning-mobile-google-search

Adobe Flash is not supported on iOS devices or Android versions 4.1 and higher.

Adobe stopped supporting Flash on Android and iPhones because of technical problems with playback and controlling the players on touchscreens. Today HTML5 is a standard used to enable playback of video in websites and that resolves these issues for sites like YouTube.

For more info on this, see here

But Google is also doing something else. Warnings are to appear if the website on the link will redirect the visitor to an irrelevant page – mainly if it is the homepage.

Google is therefore now penalising legacy technology and techniques that harm user experience as an effort to push website quality and relevance in its results pages.

Since ‘Click-through’ is also a ranking factor, that is if a page is ranked highly but gets a low number of clicks, it will be demoted by Google in favour of those that get more clicks, these warnings are likely to cause less clicks and thus harm your ‘organic’ search performance if you trigger them.

If you need any help with optimising or building your website, then please get in contact with us here at Network Intellect.

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