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Google+ Becomes More Flexible

Over 170 million people have upgraded to Google+, and while it is still relatively early days, it has never been a greater time to build a smooth social experience across Google.

We are now being introduced to a more functional and flexible version of Google+ which should be easier to use and nicer to look at, but most importantly, increases the efforts to create a simpler and more attractive Google.

You will firstly notice a new way to get around the stream. Rather than having static icons at the top, there is a dynamic ribbon of applications on the left. This provides benefits such as being able to drag apps up or down to create the order you want, being able to hover over particular apps to reveal a choice of quick actions, and being able to show or hide apps. These changes make it easier for you to access your favourites, and you can adjust your preference over time.

Once you have upgraded to Google+, it is simple to share with your circles from pretty much anywhere.

The company is aiming for an experience that inspires you to connect with others, through ideas such as stream of conversation “cards” that make it easier to scan and join discussions, and an activity drawer that highlights the community around your content.

The Google+ updates extend beyond navigation, the stream and hangouts. For example, there is a new Explore page that shows what is interesting and trending across the network. There is a new profile with much bigger photos, and many more new ideas. Google intends to continue upgrading all the features you already know and love, from Search, to Gmail and YouTube etc.

These new changes can allow the company to move us even faster towards a simpler, more beautiful Google experience.

If you would like help with maximising or developing your social media strategy, why not get in touch with one of our digital strategists at Network Intellect

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