Contact Us

Google Analytics and Bounce Rate

Google Analytics and Bounce Rate.

Bounce rate is the percentage of visitors who come to your website and leave without viewing any other pages on your website. It is a signal of engagement for marketers. It is worth to monitor and reduce the number. A high number generally shows that there is a mismatch between experience and expectations.

 

Google Analytic registers a bounce as a single engagement hit.

What’s the difference between bounce rate and exit rate?

  • Bounce Rate: the percentage of single-engagement sessions
  • Exit Rate: the percentage of exits on a page (the last page in a session) compared to the total number of page views.

Google Analytics puts these metrics next to each other on lots of reports.

Google Analytics and Bounce Rate

  • website’s average bounce rate has no much value. You should study pages with a similar context within website, and then seek to understand “good” and “bad” bounce rates from there. The number still can be ambiguous. Also, how to treat bounce rates can depend on source. A high bounce rate isn’t always a bad thing.

There are two broad ways to lower bounce rate in Google Analytics:

  • change your definition of bounce rate.
  • secondly, work on behaviour on the site.
  • also you can create Interaction events to adjust your bounce rate.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

 

 

 

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu