Contact Us

Google AdWords Translator K-M

Google AdWords Translator – Networkintellect prepare small list with  key terminology, acronyms and abbreviations from Google AdWords.

We are trying to translate the most useful terminology to slightly less overwhelming language. We hope below guide will simplify your digital experience and help you focuses on your marketing.


Terminology, acronyms and abbreviations starting from K:

  • Firstly, Keyword – targeting technique for search campaign
  • Secondly, Label – content which marketers can add to campaigns mainly based on a user’s Google search settings and the language they search in.
  • Last click – default attribution model in Google
  • Lightbox ad – media ad type where the user can interact with the ad
  • Linear attribution –  structure that splits the credit for a conversion evenly
  • Location extension – ad extension, present place from Google My Business that are nearest to the user and provides directions.
  • Location of Interest – instruction about location to show a campaign’s ad could have been shown but wasn’t (due to either low budget or low ad rank), defined as 1 – Impression Share.
  • Also, Managed placement – A placement that was added directly by the advertiser to an ad group in a Google Display Network
  • Manual Extension – An ad extension that’s added to a campaign directly by the advertiser.


Networkintellect Ltd hopes that this small translator helps using Google AdWords to its full extent. Marketers today are faced with information overload that clutters decision making. Hopefully we will streamline the process and help you avoid unnecessary and wasteful efforts.

If you need any help with increasing your digital activities or more tips on Google Adwords or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.Telephone: +44 (0) 844 543 0980

Please get in contact with us here at Network Intellect.

This article was posted by

Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu