Google Ads with Extensions – 3. Seller Ratings
Extensions offer a lot of potential to improve google ads, and the fact that Google will promote an ad with identical quality score and max bid that has an extension feature on it over one that doesn’t, means that these adverts can go up the page without costing more.
In fact they could end up with better quality score and thereby actually cost less to bid on.
Types of extension;
3. Seller rating extensions
This relies on taking your rating from Google Product Search.
In Google’s own words
If your online shop is rated in Google Product Search, you have four or more stars and you have at least 30 reviews, you’ll automatically get seller ratings with your ads. What’s more, you’ll only be charged if someone clicks the headline of your ad. There’s absolutely no extra work required to get seller rating extensions with your ads.”
An idea of what it may look like can be seen above, but note that the appearance can vary depending on where it is placed and on what device you’re viewing it from, and Google may change the layout from time to time. It has been only partly released at this stage.