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Google Ads with Extensions – 1. Call Metrics

Ad with call extension

Extensions offer a lot of potential to improve google ads, and the fact that Google will promote an ad with identical quality score and max bid that has an extension feature on it over one that doesn’t, means that these adverts can go up the page without costing more. In fact they could end up with better quality score and thereby actually cost less to bid on.

But wait, what are extensions?

1. Call button (one click on your mobile launches the number directly from the advert and calls it). See the image above to see this type of extension. Another advantage of click to call is that we can still see how effective the ad has been and if it was worth running because the call counts as a click.

All the clicks are charged the same as any click, but the actual call is not charged any more than your provider charges if you manually phoned the number.

Rather than making the user open a new page, the extra convenience could make your ad win out over other adverts in getting business. However, the call button relies on a Google forwarding number (which is free to use) to send users directly to the client’s desired phone, but this forwarding number is only allowed in Ad text or used in the call to click button when you have a certain quality score and if the number is called often enough. Google doesn’t allow other types of phone number in the advert.

See the upcoming posts to learn more about:

Review extensions

Seller rating extensions

Ad sitelinks

Location extensions

and more

If you need any help with increasing your PPC performance, then please get in contact with us here at Network Intellect.

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