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Google Ads Campaign Order

Google Ads campaign order allows marketers to control how ads to be triggered and when they appear. Accounts needs a solid foundation before businesses can begin the process of building and cultivating it. 

Campaigns should be structured around the business and campaign objectives:

  • Firstly, own brand keywords should always be in their own campaign because they are expected to perform very well.
  • Generic keywords would be in a separate campaign because they are expected to have a lower click through rate (CTR) and conversion rate.

Google Ads Campaign Tips:

  • Firstly, split ad groups well and tightly. If ad groups contain keywords with varying intent, it’s likely that the ads will appear to searchers are looking for different products or services. Ensuring ad groups are well split out means that ads can be highly targeted to their keywords, which will increase your Quality Score.
  • secondly, campaigns need to be split by intent and position in the purchase funnel as well. Different call to actions work best for diffrent  purchase funnel. The research campaign can be used to create an audience list. This can then be used to remarket to, and bring back the users to convert.
  • also, forget about multiple location in the same ad group. Keywords relating to different locations should be placed in their own ad group for each location. Ideally in a purpose built location tailed campaign. By not splitting these out, it is not possible to have location specific ad copy within the ad text. This would greatly increase click through rate for these terms.
  • Separate brand keywords from non brands campaigns.
  • Set to ‘All features’ and not simply ‘Standard’. This is an easily fixable error that should be rectified immediately to improve campaign efficiencies.
  • Build a call-only campaign.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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