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How the Google Ad auction works

How the Google Ad auction works

The Google Ad auction works. Google advertising system in which, google advertisers bid on some keywords, their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this how Google makes money. Google ad auction, bidding process and explaining important factors like Quality Score and cost-per-click. Google ad words are extremely effective for any kind of business, As long as they don’t waste their money in weak keywords. The auction is run billion of times in a month. Advertisers connect with potential customers at the lowest possible prices and Google raises billions of dollars in revenue. Always high-quality keywords save your money and earn you a better ranking position.

The search query and keywords both are two different auctions. someone searches for a query best Italian restaurant near me. Google shows all Italian restaurants list near to you based on the rating or distance. The keyword determines that what your ad in your campaign, search query what your searching for any of a product or service. The two main auctions will determine where your keywords appear. Cost per click and quality score.

Keywords in AdWords, are the words and expressions that dealers bid on, in hopes that their advertisements will appear on the search engine results page (SERP) when people are searching for those products or services. Google manages to pay advertisers who create AdWords campaigns with tightly structured ad groups. But the important thing is not to dump all keywords, in one campaign, organize the keywords into themes. The amount of each click is a combination of many factors. And the competition level determines your budget.

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