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Glossary of Online Marketing Terms M-Z

Online marketing terms, phrase, acronym and abbreviation can be very difficult to understand. Most of the time they sound like totally foreign language for readers.

Firstly, Today we have translator to online marketing terms started from M:

Marketplace – Website that hosts templates that are available for purchase.

Middle Of Funnel (MOFU) – Relates to content and offers at the “Evaluation” stage of the marketing funnel.

Also, MMBF – Make Money By Friday Mastermind Group.  A private insider network and exclusive Facebook group for members of Unfunnel Growth Labs and premium monthly MMBF mastermind calls (hint: it’s the group this glossary is originally posted in).

Mobile Responsive – is a type of template that can provide an optimal viewing and interaction experience across a wide range of devices (from desktop computers to mobile phones).



Also, we have translator to online marketing terms started from N-P:

Firstly, Newsjacking  Politicians from one party do it to their opposing party all the time. When press coverage of your long-planned product announcement gets diminished by competing announcements, your company is a victim of newsjacking.

Opt-in Page – A landing page used to gather visitors’ information via an opt-in form.

OptimizePress (OP) or OptimizePress2 (OP2) – A WordPress plugin that easily creates landing pages, sales pages, membership portals, and product launch funnels.

One Time Offer (OTO) – A scarcity offer that is only made once to a specific audience. Similar to a flash sale.

Pay Per Click (PPC) – Refers to the advertising model where advertisers pay a publisher every time one of their ads is clicked. See Also: Cost Per Click

Pivot – Change directions as a company. This is usually used to describe going after a different market segment or using an established technology for an entirely new purpose.

Pixel –  Little snippets of code advertisers place on their web pages that allow them to follow you around the web with relevant ads. See also: “Retargeting”.

Also, PLF – A system created and promoted by Jeff Walker that provide step-by-step training in launching a product.

Pre-population – Settings that allow you to predetermine values and pre-populate form fields. For example, by doing this, subscribers will fill out less information, making the opt-in process quicker.

Privacy Policy – A privacy policy is a statement or a legal document (in privacy law) that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client’s data. Most Leadpage templates will allow you to link to your own privacy policy.

Finally, we have translator to online marketing terms started from R to Z:

Firstly, Relevance Score – A metric on Facebook ads that tells the advertiser how audiences are reacting to the ad.

Re-targeting  – A marketing strategy that places advertisements in front of an audience based on previous online actions.

Also, Return On Investment (ROI) – A metric used to compare the benefit of an investment to the cost of production.

SEO – Search Engine Optimization. Allows you to optimize your page to show up higher in search rankings.

Also, SEO tags – Page title, Description and Keywords that are used by search engines to categorize your page.

Single Opt in – Customers are added to your list immediately after they opt in.

Furthermore, Split Testing – Also known as A/B testing, split testing allows you to test multiple versions of a landing page.

Standard Operating Procedure (SOP) – A documented method for a routine task.

Split Test – A method of testing two variants to locate areas of improvement. Often used to improve landing page performance.

Traction – Proof that people are actually buying and using your stuff.

Video Sales Letter (VSL) – A promotional video that gives same information given in a traditional sales letter.

Finally, ZIP File – a file whose contents of one or more files are compressed for storage or transmission.

In conclusion, If you need any help with measuring and optimising your performance, or in mobile friendly website design, then please get in contact with us here at Network Intellect.

th us here at Network Intellect.

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