GDPR Tips For Marketers
GDPR introduced important changes for marketers. They can present a obstacle or can be view as a opportunity to rebuild trust with customers.
Marketers will no longer be allowed to collect, store or use the personal data of any European Union (EU) citizen without their explicit consent. It could be fantastic change. This rule is non-negotiable and encourage transparency.
That transparency will help rebuild a sense of trust, which is often missing. Many consumers complained about it.
Three years ago, Microsoft found that 56% of consumers think brands collect their data without consent and would appreciate more transparency. GDPR put control more in the customer’s hands. On the surface, the regulation may sound draconian and hard to follow.
Marketers will have to:
- justify every bit of data they’re holding
- It could be a great rule. Customers always going to spend more money with brands they trust. Nothing can hurt trust more than mishandling data.
- Trust is a missing element keeping many consumers from seeing marketers’ messages in the first place.
Also, new regulation will create opportunities for marketers to improve personalization.