GDPR on B2B
A year after enforcement of GDPR on B2B
It’s been more than a year since GDPR on B2B (General Data Protection Regulation) came into Europe. The majority were still unsure what GDPR would do to their marketing. Many of the marketers assessed the risk of GDPR to be low. The information collected by B2B marketers relates to companies rather than individuals. The another problem is using bad data in B2B is one of the cause. GDPR is good for marketing. But , in initial concerns from marketers that GDPR would be a bad thing for marketing. GDPR helped to move marketers way from bad practices. It is also leads a better data quality in turn to leads to more focused marketing.
GDPR in B2B switches the focus to engagement
On the topic of engagement, while in person events are one way of achieving that connection. Econsultancy has been doing for many years through programs like digital shift. Compliance is ongoing, 4 months GDPR went into force, nearly half of the companies was not fully compliant but working towards it. It’s good to remember that compliance is actually a process.In the context of GDPR, webinars have the benefit of creating multiple opportunities to drive engagement and win consent.
Regulation changes and more seems to be added all the time. Technology changes, as do processes and data flows. It is essential to have a good relationship with data protection officer to achieve your marketing goals while reducing risk and remaining compliant.
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