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Foursquare Has Major Redesign

Foursquare is a location-based social networking service that is mostly used on smartphones.

The main idea behind the service is that people “check-in” to venues that they are at, such as bars, restaurants, shops, etc. This action allows users to keep track of where their friends like to visit. The company has signed various partnerships with big brands to promote the service, and is working on business development projects with local merchants.

Over the last six months, Foursquare has been working on a huge redesign in the background, aiming to make the service as easy as possible to use. Just last week the social networking service launched its brand new look, with lots of new features and more interactive tools. In addition, the check-in process has now been made much quicker.

Here are the changes that have been made:

1. Friend Feed

Rather than simply showing where a friend has checked in recently, it now also shows their pictures that they have taken at the venue, and gives you the ability to “like” a post and make a comment. Pictures are “swipeable,” and the feed shows the venues that friends have saved.

2. The “Me” Section Has Been Cleaned Up

The leaderboard has been removed. It now shows your photos, friends, stats, lists, and tips in the form of large thumbnail images.

3. “Check-In” and “Lists” Are Now Longer On The Bottom Tool Bar

The check-in button is now at the top right of the screen and the process has been made much quicker.

4. The Explore Tab Is Now More Visible

The explore tab is more prominent and there are pictures of food and venues with a description of the place and items that are on the menu.

5. Foursquare Will Still Show You Specials That Can Be Unlocked

You will also find it easier to scroll through your check-in history and favourite venues. As soon as you use

Foursquare the service makes recommendations based on where you are and what they know about you.

If you require any help with maximising the effectiveness of your social media marketing strategy, contact us at Network Intellect for more information.

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