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Food & Drink Originative Examples

Food & drink brands have become a little more sophisticated in their marketing efforts. The pop-up or brand ‘experience’ is now very popular. Many food and drink brands jumping on the trend as well.

Food & Drink Originative Examples:

  • Bombay Sapphire – Gin brand Bombay Sapphire launched very interesting drinking and dining experience. Decide to take customers on a journey of gin discovery. Train in East London ‘exploring’ different locations. The brand partnered with top chef Tom Sellers, who created fantastic dishes to pair with each drink.
  • Also, Campari has staged a few pop-ups in recent years. Build very own bar in celebration of the RediscoverRed campaign. This year, organised Campari Creates an  event on a narrowboat during London’s Design Festival. Customers will have a chance to create their own Campari cocktails.

 

  • Sonic launched a rather unique campaign to promote its line of premium milkshakes. This food brand created a special square shake available to order on the platform via the ‘Shop Now’ button.
  • Tequila brand Patrón create ‘Secret Dining Society’ event with partnership with Douglas McMaster a chef from zero-waste restaurant Silo.
  • The Guinness Storehouse in Dublin has gone on to become a fully-fledged tourist attraction. Become a tourist attraction, cultural museum  as well as a brewery tour. ‘The Tasting Rooms” are very popular.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

 

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