The Flat Design Trend
With new mobile operating systems and Windows 8 most people have noticed that the look and feel of these interfaces has changed.
The styling is simpler and, well, for want of a better term, its flatter. The experience is simpler and cleaner in many ways, whilst bolder.
The flat design doesn’t just apply to the lack of clutter to make it cognitively easy to grasp but also that less events happen such as when you hover over a surface, the object may not change ‘depth’ or do anything fancy in a graphical sense. Icons are simpler and tend to be squarer. Part of the reason is that all those extra graphical events and clutter results in a substantial processor strain and slows performance. And now even Apple has become a follower of this trend, rather than the leader it normally is.
Websites too have now mirrored this design approach, and the big driver towards this is the need now to design for mobile devices and limited bandwidth.
Speed, functionality, and good clean design are now very ‘in’ right now, and we think its a design trend that will last. Websites must now be designed for multiple devices and run fast, and as well be easy to understand and navigate. These responsive sites must use ‘flatter’ appearance so they can re-size correctly for different devices.