Finding Guest Bloggers for Your Site
Image by Johnny Goldstein
If you are looking to get more out of your blogs but don’t have the time to put in yourself, you can get a big boost from guest blogging.
There is a big danger of having your cards marked by Google, if you employ poor quality blogging, but there are ways to ensure that this does not harm your rankings, such as by ensuring your bloggers have a proper profile and write quality and relevant info. The objective is to get more user engagement and interest in your services, and it should work nicely with your social media efforts as well since the content can be automatically shared on to it.
Finding guest bloggers can be quite easy, several forums exist where you can ask to find like minded people to blog for you and show off your blog to other bloggers – try these examples:
Another thing you can do is advertise to communities of like-minded bloggers your own blog which they may write about and support:
But another and widely unused approach that could do the most for your credibility is to ask those you have some connection with to blog occasionally for you, or produce one-off content for you.
A great example may be for a food company or eatery blog to ask suppliers that provide food or ingredients they use to write as guest bloggers. This would add greatly to the honesty and integrity of your brand and create a fantastic impression.