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Facebook To Introduce Social Calling

Facebook users will soon be able to call each other on the site or through the mobile app, using a service that is set to compete with the likes of Skype and WhatsApp.

Known as ‘Party Call’, this new service is Facebook’s way of disrupting traditional mobile voice plans. Users will be able to use Party Call on both the mobile and desktop versions of Facebook to make two-way calls and group calls without needing each other’s telephone numbers.

The service is set to launch next summer in France before being rolled out to other countries.

If you would like any assistance with maximising the effectiveness of your social presence, or with any other aspect of digital marketing, then why not give us a call at Network Intellect and have a discussion with one of our digital strategists.

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