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Facebook the Perfect Tool for Advertisers

Facebook the Perfect Tool for Advertisers.

Facebook is the perfect tool for advertisers to hone in on their target audience. It’s important segment your audience targeting to reflect the Facebook’s advertising funnel.

Facebook Custom audiences and Lookalike audiences:

  • Facebook Custom audiences are audiences based off of your website visitors, email lists, CRM data, and more. Also, You can upload a list of email addresses, phone numbers, or website visitors. Facebook will deliver a targeted ad to that audience.
  • Secondly, Facebook Lookalike audiences allow advertisers to target consumers who mirror or look similar to former or already existing customers they have.
  • Also, The Facebook Pixel is Javascript code in the header of a website allows website owners to monitor the actions shoppers take after clicking on their ads.

Facebook the Perfect Tool for Advertisers Tips:

  • Firstly, Refine Your Targeting To Improve ROI And Reduce Wasted Ad Spend.
  • Secondly, Use Video ads.
  • Implement A/B & Split Testing for your Facebook Ads. It can dramatically affect your ad performance. Facebook Split Testing gives advertisers on the platform the ability to implement different versions of their ads. Also, they can see what works best. How to optimize campaigns for better results moving forward?
  • Audit your competitors Ads.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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